Tuesday, November 26, 2019
Raymond Carver as Minimalist Essays
Raymond Carver as Minimalist Essays Raymond Carver as Minimalist Paper Raymond Carver as Minimalist Paper Raymond Carvers fingerprints Every writer has a deferent way of presenting his/her Ideas to readers, and thats what makes each of them so distinctive. A famous late 20th century American short story writer and poet, Raymond Carver, has often been described by critics as a minimalist. According to an Oxford Advanced Learners Dictionary a minimalist Is a person who uses very simple Ideas In their work (Minimalist, 881 Raymond Carver wrote a lot of great short stories and poems. Most of his poems very edited by his Gordon List, and the originals where never published. Comparing Raymond Carvers original stories and stories that were edited by Gordon List, his first editor, we can notice an enormous difference in style. Carver uses a lot of details that keep reader interested when List takes out all those details and leaves us with less then a half of what was originally written. Gordon List is a minimalist; he influenced his style on Carver. When Carver became confident enough about his work, he stopped taking advice from him, and Raymond Carvers work became even more enjoyable. Despite the critics, who consider Carver a minimalist, after reading his original and edited Tories and doing some extra research, I would argue that List was a minimalist, not Carver. Lash edited out a large portion of Carvers work which made him appear Like a minimalist. By reading Carvers original stories, you will see a more developed and complex style that you will not find in the edited versions. If we compare Raymond Carvers original story Beginners and the version What We Talk About When We Walk About Love edited by Gordon List, we face two nearly different stories. We can clearly see how much information List has cut out from the original version; he roused out a lot of important details in the story and took out that unique persona of each character that Carver has created for a reason, to foreshadow the upcoming events. List made the story incredibly different; he even changed the title and names of the characters. The original story and the edited story have only about thirty percent In common. The original version was much longer and yet fascinating; It had interesting details that were In harmony with the text. Details, that Carver never liked, were very Important, and It didnt seem too heavy In the context. When Gordon List name onto the scene, he cut out nearly seventy percent of the text and left us with bare minimum. By editing out so much, he changed the plot of the story, as well as changing the title and character names. List also seems to use a lot of paragraph breaks that once again only simplify the story. When reading Carvers stories, we can differentiate the ones that were edited by List and those that werent. If we take Errand and Where I am calling from we can clearly see a lot of details that help us to create a character image in our heads. Therefore, we know that those two stories werent edited by List. Errand and Where I am calling from have strong details, such us the use of dialogue which foreshadows what Is going to happen late on. However, It doesnt make It uninteresting, Instead It makes a reader continue reading further. In letters from Carver to Gordon Lash, from 1969 to 1 983, we see the tremendous change In their relationship. At the beginning, Carver writes to Lash with much respect and love, You know, I feel closer to you than I do to my own brother. Youre my Malaysian. Man, I love you (Carver, Letters to an Editor). Carver tells Alls how much he loves him and he doesnt want to lose him in his first letters. Later on, when Carver gets the edited version of the Beginners, he writes a long letter to List telling him how he feels about his editing. Gordon, the changes are brilliant and for the better in most cases I look at What We Talk About When We Walk About Love(Beginners) and I see what it is that youve done, what youve pulled out of it, and Im awed and astonished, startled even, with your insights. Carver is complementing List on the editing, he like what he did, and he wants him to continue working on his stories. After sending List a few more stories and getting the result back, Carver tar ts realizing that he doesnt want his stories to be so minimal, he wants them to have the original beauty. Therefore, he writes List another letter, telling him that he doesnt like his editing style l want that sense of beauty and mystery they have now, but I dont want to lose track, lose touch with the little human connections I saw in the first version you sent me. It is obvious here that Carver wants to have connection with a reader; he wants to have readers interest through out the entire story. In his last letter to List, Carver still asks him to edit his stories, but leave them indicated, may e Just a little bit trimmed if needed. Carver allowed him to change the titles if List felt the need to. After those requests, List started working on Carvers 3rd collection and following his requests with minimal editing. However, after that, List never wrote back to Carver. Carver addressed him last letter asking List if he forgot about him and then telling him that he is going back to the [Paris Review] interview and take out all the good things he said about List. This was the end of their relationship as friends or List being Carvers editor. I assume that List did not like how Carver was irritating his editing and he decided to disappear. Adam Meyer wrote five books of criticism published on Carver. Meyer discusses more than 45 stories and provides their full analysis. Meyer argues with other critics over that Carver was a minimalist, saying: to remind the reader that What We Talk About When We Walk About Love, Carver at his barest, is also Carver at his least representative. (Overview, Arthur F. Bethel). Adam Meyer implies that List is the one who is representing the story, and that Carver almost has nothing to do with it. He seems to devalue minimalist stories because they are less intelligible than fuller Tories. Meyer does not value stories that are written in the minimalist style. Meyer believes in that Carvers original work is more intelligible then the edited copies by Gordon List. Raymond Carver started rejecting Lashs advices after becoming more confident about his work. In New Yorker, Rough Crossings we notice a sudden change from letters to an editor. In Rough Crossings, Carver becomes harsher on List. Severe editorial cuts two stories had been slashed by nearly seventy percent, , many descriptions and digressions were gone; endings had been truncated or rewritten. All this means a minimalist style of writing which Carver is not a big supporter of. In a review of his last book, a Journalist called him a minimalist, meaning it as a compliment, which didnt make Carver too happy. In 1986, an interview was taking with Carver. He was asked a question What makes your writing uniquely your own? (The Pillsbury Review). Carver answered: Well, certainly, the tone in the work, I suppose. Geoffrey Wolff said in a review of my first book of stories that he felt he could PICK out a story AT Milne walkout seeing my name attached to I t. I took Tanat as a implement. If you can find an authors fingerprints on the work, you can tell its his and no others. This is a big compliment for an author to be told that someone can actually recognize your story without coming across the name. Another following question was asked him: Where do those fingerprints lie? In subject? In style? Raymond said: Both. Subject and style, the two are pretty much inseparable, right? John Update once said that when he thinks of writing a story only certain areas of writing and experience are open to him. Certain areas, and lives, are completely closed. So, the story chooses him. And I feel thats true of myself. Speaking as a poet and story writer, I think that my stories and poems have chosen me. I havent had to go out looking for material. These things come. Youre called to write them. This is one of the reasons why Carver has such a great style of writing. His style is complex and developed because he enjoys writing the story, he has that extra information to put in, its not hard for him to get since all the stories come to him, unlike to minimalists. When reading Carvers stories, we can differentiate the ones that were edited by List and those that werent. If we take Errand and Where I am calling from we can clearly see a lot of details that help us to create a character image in our heads. Raymond Carver is a beautiful writer, his stories are full of interesting details that foreshadow later in the story, and make the story more interesting. Carver is definitely not a minimalist, his writing is developed and complex in order to be considered as minimalist. Raymond Carver is being called a minimalist only because his editor, Gordon List, edited most of his early stories and stripped them down to nothing.
Saturday, November 23, 2019
All-purpose Corpus
All-purpose Corpus All-purpose Corpus All-purpose Corpus By Maeve Maddox Corpus is just one of thousands of everyday Latin words that have not only outlived their original speakers, but have replicated in English like amoebas. Latin corpus means ââ¬Å"body.â⬠It entered Old French as cors and passed from there into Middle English. From then on the spelling and pronunciation fluctuated until the various spellings and pronunciations took on meanings other than just plain ââ¬Å"body.â⬠Corpus and its plural corpora proliferate in medical terminology, giving such labels as corpus callosum and corpora striata, which name structures in the brain. Apart from learned uses, the word corpus has spawned several words that everyone is familiar with and a few that occur in literature. Iââ¬â¢m going to look at seven of these words. 1. corpus [kohr-puhs] First thereââ¬â¢s the word corpus itself. Although no longer used to refer to a living body, corpus still means ââ¬Å"bodyâ⬠in a figurative sense. A corpus is a body of literature, a body of information, or an authorââ¬â¢s body of works. In this sense, corpus means ââ¬Å"collection.â⬠Thereââ¬â¢s a subcategory of linguistics called corpus linguistics that gathers and studies collections of speech and text gathered from non-literary, non-academic sources. An example of the linguistic corpora studied is the Corpus of Contemporary American English (COCA), an online collection of 450 million words gathered from U.S. sources, 1990-2012. 2. corpse [kohrps] Once the word for a living body, the noun corpse now means only a dead one. When it comes to choosing words for their emotional effect on the reader, corpse is probably one of the creepiest words in English. 3. corporation [kohr-puh-rey-shuhn] In 1534 a corporation was ââ¬Å"a number of persons united, or regarded as united, in one body.â⬠In 1611 a corporation was ââ¬Å"a body of people legally authorized to act as a single person.â⬠Eighteenth-century jokers called their abdomens ââ¬Å"corporations.â⬠I love this OED citation from Thomas Smolett (1721-1771): ââ¬Å"Sirrah! my corporation is made up of good wholesome English fat.â⬠In modern U.S. law, a corporation is an organization formed with state governmental approval to act as an artificial person to carry on business (or other activities), which can sue or be sued, and (unless it is non-profit) can issue shares of stock to raise funds with which to start a business or increase its capital. 4. corps [kohr] This incarnation of Latin corpus came into English a second time, again from French, this time in the expression corps dââ¬â¢armà ©e, literally ââ¬Å"body of the army.â⬠The term reflected a new way of using the army by breaking it down into smaller, more mobile tactical units. Such a unit was a corps. The word came to mean any body or company of persons associated in a common organization. In the current U.S. Army, a corps is a large unit made up of from two to five divisions. A division is made up of from 10,000 to 18,000 soldiers. Corps is also used in the name of one of the branches of the U.S. military, the Marine Corps, and government employees who serve abroad in U.S. embassies are members of the ââ¬Å"diplomatic corps.â⬠Corps is a popular name choice for civilian organizations that wish to suggest that their work and purpose have a military-like focus: Job Corps, Peace Corps, Mom Corps. The expression esprit de corps is used to describe the sense of enthusiasm, loyalty and devotion to a group that characterizes an organization like the Marine Corps. 5. corpulent [kohr-pyuh-luhnt] The adjective corpulent means ââ¬Å"large, bulky, fleshy, fat.â⬠A corpulent person has a lot of body. 6. corporeal [kohr-pohr-ee-uhl] The adjective corporeal is used to describe anything that has substance. A living person is said to be corporeal; a ghost is incorporeal. Thereââ¬â¢s a legal term, incorporeal rights, that refers to property that cannot be seen or touched, but may be owned and inherited, like copyrights, trademarks, and patents. 7. corpuscle [kohr-puh-suhl] The noun corpuscle is probably most familiar in the context of biology class. Corpuscles: Minute rounded or discoidal bodies constituting a large part of the blood.â⬠The word comes from Latin corpusculum, ââ¬Å"little body.â⬠In English it can also mean ââ¬Å"any minute body (usually of microscopic size), forming a more or less distinct part of the organism.â⬠8. corposant [kohr-puh-sant] This one isnââ¬â¢t so familiar an offspring of corpus, but itââ¬â¢s interesting so Iââ¬â¢m including it. You may have heard of something called St. Elmoââ¬â¢s Fire. Itââ¬â¢s a light-producing weather phenomenon. In the days of sailing vessels, sailors often saw the light playing eerily about the masts. The common name derives from the patron saint of sailors. The other name, corposant combines Latin corpus sanctum, ââ¬Å"holy bodyâ⬠or ââ¬Å"saintââ¬â¢s body.â⬠Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:The Yiddish Handbook: 40 Words You Should KnowItalicizing Foreign Words10 Varieties of Syntax to Improve Your Writing
Thursday, November 21, 2019
INTERNATIONAL INTELLECTUAL PROPERTY LAW Assignment Essay
INTERNATIONAL INTELLECTUAL PROPERTY LAW Assignment - Essay Example While on the other hand, the idea of human rights has emerged from the need for universal respect of human beings freedom, dignity and equality. It has evolved over the period to support for individual from oppression and provide an equal chance to develop their potential to take advantage of different opportunities (Donnelly, 1989). Human Rights and Intellectual Property rights (IPR) have gained widespread discussion during the last two decades. Various stakeholders who have vested interests have furiously argued for their rights. The goals of the proponents of both the parties are somehow inversely related. Stereotypical views have been formed both about human and intellectual property rights. The advocates of human rights assert that the only way to achieve the goals of access to food, health and education is through eliminating most of the intellectual property rights (Lutheran World Federation, 2000). While on the other hand, a mindset has been developed that promotes that by on ly expanding the intellectual property rights, we can provide incentives for innovation which will address the concerns of fundamental human rights (Weissbrodt & Schoff, 2008). The relationship between human rights and intellectual property rights can be analyzed from two aspects. ... Therefore, this relationship can only be analyzed if we have a thorough understanding of the scope of both the rights. The existing human rights do not categorically refer to the intellectual property rights; however, there are certain provisions within the human right treaties which can be considered to be relevant to intellectual property rights. Universal Declaration of Human Rights (UDHR) which was adopted in 1948 has certain provisions which are important points to be considered. The Article 27.2 states that ââ¬Å"Everyone has the right to the protection of the moral and material interests resulting from any scientific, literary or artistic production of which he is the authorâ⬠(United Nations, 2007). Similarly, the right to property is also stressed in the Article 17 of UDHR which states that everyone has the right to own property and no one shall be deprived of his property. In addition to that, the International Covenant on Social, Economic and Cultural Rights (ICSECR) established in 1966 is also one of the vital tool through which we can assess the relationship between Intellectual Property & Economic Rights. International rights although increase the scope of relationship between these two rights but there are some regional human rights which contains clauses pertaining to property rights. The Article 21.1 of American Convention on Human Rights of 1969 states that everyone is entitled to the right to use and enjoyment of his property but it further enforces that ââ¬Å"The law may subordinate such use and enjoyment to the interest of societyâ⬠(Sinjela, 2007). Similarly, the African Charter on Human Rights which was adopted in 1981 also enforces that ââ¬Å"The right to the property shall be
Tuesday, November 19, 2019
STONEHENGE Essay Example | Topics and Well Written Essays - 1750 words
STONEHENGE - Essay Example As Lord Byron succinctly remarked in his poem Don Juan ââ¬Å"The Druidââ¬â¢s groves are gone so much the better, Stonehenge has not but what the devil is it?â⬠(Byron, Canto 11) Although many theories exist about who built it, and the purpose for which it was built; latest archeological research points to its being built by the Britons of the Stone Age. However, given that the time frame for building the monument is so long, it was probably built in stages by different peoples, some of whom may have migrated from other areas. The builders of Stonehenge too, may have evolved from hunters and gatherers to farmers and tradesmen. It seems to be have been a highly sophisticated society, and the purpose of Stonehenge too would have evolved, from purely a burial site to include healing, using it to predict seasons, as well as for religious rites and ceremonies. A megalith which literally means large stone slabs, was a conspicuous form of expression among people of the Neolithic age. Stonehenge is a Megalithic monument, different from other such monuments due to the unique trilithons towering over the landscape and visible for miles around the area. A henge is a monument built in a circular area, of stone or wooden pillars surrounded by a ditch and ostensibly used for religious rituals. Stonehenge is situated on the Salisbury plain in Wiltshire, England. An engineering marvel of pre-historic times, Stonehenge is a tribute to the ingenuity, labor and determination of the people who built it. Stonehenge consists of layers of stone circles and horseshoe patterns. Extensive archeological research has ascertained that Stonehenge was built in three stages between 3100 and 2500 BC. ââ¬Å"We know from modern scientific dating methods that the prehistoric people who lived in Southern Britain before 3000 BC began construction, by building a small ea rth circle called a henge, with a bank, surrounded by a ditch. Different phases of the monument were
Sunday, November 17, 2019
Importance of Advance Directives Essay Example for Free
Importance of Advance Directives Essay The Importance of Advance Directives Tara J. DiDonato Axia College of University of Phoenix The Importance of Advance Directives While most people do not speak about end of life issues either because of their background or religion, it is not only for the elderly, we should all make our wishes known. According to the Pew Research Center, (January 2006), ââ¬Å"42% ofà Americans have had a friend or relativeà suffer from a terminal illness or coma in the last five years andà for a majority of these people , the issue of withholding life sustaining treatment came upâ⬠. Although many people feel it is taboo, all adults over the age of 18 should think about what their healthcare wishes would be if they could not speak for themselves. These wishes should be documented in an advance directive, so that loved ones know what they are. Power of Communication According to the Mayo Clinic (2005), ââ¬Å"The issues surrounding serious illness and death are not easy to discuss. Decisions are much easier on our loved ones if we have an advance directive in place before we are faced with a serious illness or accidentâ⬠. Without communicating our wishes, we might find ourselves in a condition that we are unable to communicate the medical treatment we wish to receive, such as resuscitation or life support. Having a conversation with loved ones is important to clarify medical wishes. We should explain our wishes and explain how our values have shaped our decision. Types of Advance Directives According to the Mayo Clinic (2005), ââ¬Å"Advance Directives are written instructions regarding your medical care preferencesâ⬠. There are various types of advance directives, such as; a Living Will, Durable Power of Attorney, Healthcare Proxy and Do Not Resuscitate Order (DNR). Durable power of attorney and living wills have limitations, they do not include instructions for every situation, which means that we need to trust that the person we have named will make the decisions which are in our best interest and are what we would have wanted. A DNR order is a form that is commonly discussed with a physician. A DNR order alerts physicians and emergency medical personnel that if a patientââ¬â¢s heart stops beating or if the patient stops breathing, there should be no attempts to revive them. Another advance directive is a Healthcare Proxy (HCP). This document allows patients to choose an agent to act on their behalf if they are temporarily or permanently unable to make healthcare decisions on their own. According to Fell, Kukula and Taylor (2005), as with other advance directives, ââ¬Å"it is very important to discuss, in detail, all of your wishes with your surrogate and make sure they clearly understand and are willing to make these decisions on your behalfâ⬠(p. 4). Everyone should have a voice, not just the elderly Advance directives are not just for the elderly, anyone over the age of 18 should have one. Unexpected situations can arise at any age and there might be end of life decisions that needs to be made. In the event that a person does not have an advance directive in place, according to Fell, et al. (2005), ââ¬Å"you will receive medical care to the fullest extent appropriate for your conditionâ⬠. Without an advance directive the patient might receive more treatment than he or she would have wanted. The biggest misconception about an advance directive is that people think that having one means ââ¬Å"do not treatâ⬠, this is incorrect. Frequently used medical terms
Thursday, November 14, 2019
The Relationships Behind Portrait :: Art, James Joyce
In A Portrait of the Artist as a Young Man by James Joyce, Stephen Dedalus, reacts towards his parents the same as many typical modern-day adolescents and adolescents of the early 1900s. Stephen's attitude and feelings towards his parents change throughout the course of this book. His feelings change in a pattern similar to one of typical adolescents. Adolescent attitudes have not changed much throughout the years. Adolescents change physically and emotionally during the early years of their life. The activities the adolescents do may have changed but the intentions behind those acts have not. Stephen has a different relationship with family members other than his parents like his Uncle Charles and his Aunt Dante. Many adolescents have a different relationship with family members other than their parents. In the article, Joyce and His First Self-Portrait by James T. Farrell, Farrell states ââ¬Å"no clear and full picture of Stephen's relationship with his mother is described.â⬠(3) I believe this statement could be true and false. It could be true on the grounds of no definite feelings described in the book from Stephen. There is also no change of feelings throughout the course of Stephen's adolescence that are mentioned. Only three events in the book mentions a relationship between Stephen and his mother. The first instance is when Stephen is teased by Wells and the other older boys about the subject of kissing his mother. Wells asks Stephen, ââ¬Å"do you kiss your mother before you go to bed?â⬠This opens up the topic over whether he should kiss his mother or should he not. The other boys laugh at Stephen's confusion while he ponders this thought. (Joyce,6) During the Christmas dinner, there is no direct reference to a relationship between Stephen and his mother. During this scene, Stephen see different sides of all the adults at the dinner. Stephen's mother tries to create a peaceful Christmas dinner. She is unable to do this because Stephen's father, aunt, and uncle get into a heated political debate. Stephen witnesses his mother get irritated over the constant arguing. She tries to stop the argument but fails to do so. Stephen's feelings are not recognized in the passage. He merely just observes this scene. (Joyce, 21-22) At the end of the book, it does not mention a relationship between the two but an argument they have. Stephen tells Cranly he argued with his mother about going to church on Easter Sunday.
Tuesday, November 12, 2019
Red Lobster case analysis Essay
Should Lopdrup make Experientials the target segment and modify Red Lobsterââ¬â¢s positioning accordingly. If so, how should he change its marketing mix (4P)? Red Lobster originally was founded in 1968 and gained tremendous popularity back then by offering fresh seafood for everybody. They made it easily accessible and approachable. However, over several extremely successful decades of rapid growth and many new restaurants, Red Lobster in 2004 was becoming out of date and out of touch with todayââ¬â¢s customer. The company with more than 40-year experience in seafood restaurants, with its new leading CEO Kim Lopdrup now has invested in extensive market research. The results of the market research reveal a surprisingly exciting opportunity for the company to shift its target customer segment. The chain at the moment is taking its first steps of an elaborate 10-year rejuvenation plan under the lead of its CEO Kim Lopdrup. Back in 2004 when he took over as a CEO of Red Lobster, the company was closing down restaurants and going through a major decline in sales. Furthermore, customer satisfaction had dropped significantly as well by then. Though, in 2010, even in a period of recession, the sales results are slowly starting to improve. As a result, the whole chain itself is improving as well. A recent market research study has revealed rather unexpected results that 25% of Red Lobsterââ¬â¢s customers are ââ¬Å"experientials,â⬠people looking for pleasure, good service and high-quality food. Which is very different from Red Lobsterââ¬â¢s traditional core customer who just wanted big portion sizes of decent seafood and does not worry about nutrition or upscale atmosphere. Lopdrup is currently thinking of possible re-positioning to attract more ââ¬Å"experientialsâ⬠, thereby also changing the companyââ¬â¢s target segment. But would this be a good step? Back in 1968, the brand gained popularity by making fresh seafood that was not very accessible back then. However, times have changed now. Customers now have an abundance of choices when it comes to fresh seafood, which makes it very hard for Red Lobster to differentiate from other brands only offering ââ¬Ëapproachable, fresh seafoodââ¬â¢. Moreover, lately it has been associated with frozen and fried, unhealthy food, not fresh seafood. The recession has had a bad impact on the restaurant and there has been a major drop in customer count. Instead of focusing on winning the price war within the highly competitive casual dining category, Kim Lopdrup instead has decided to focus on rejuvenation, following a differentiation strategy. The plan is to aim for higher quality, drive a higher frequency of visits and make the brand be seen as good quality seafood, where people could get a pleasant dining experience for affordable prices. In my opinion, Red Lobster must indeed focus on experientials, start fresh and show customers it is really doing things differently now. A new look, a new menu, improved service and better communication to let people see Red Lobster in a fresh, new way. They should embrace the 21st century by using more social networking (facebook, twitter, youtube), mobile apps, yet stick to its basic principles of providing fresh seafood from good fisherman, hire skillful grill masters and friendly staff, which are all core values for ââ¬Ëexperientialsââ¬â¢. Moreover, these are values and expectations not only for ââ¬Ëexperientialsââ¬â¢ but for the mass market in general. This way, they could achieve the highest reach and drive traffic to their restaurants. They must get talked about and become more visible by investing in a complex marketing campaign that would go in waves. A good quality television campaign would be highly appropriate. Regarding itââ¬â¢s 4PS, they should adjust its current market mix by really thinking about the target groupââ¬â¢s wants and needs. Experientials are well educated and will not tolerate bad service. They go out to restaurants to connect with friends, family, and colleagues. So the company should definitely think of ways to improve its service. Renovation of the restaurant space, hiring of friendly employees that Red Lobster would continually educate about the latest trends and menu offerings. It is very important for the brand to have a welcoming, human face. And honest, communicative employees that will give a personal experience for each customer will take the brand image further away from its current corporate image. Regarding the products, it is also very important to communicate the source of their fish, its good quality chefs, daily offerings of ââ¬Ëdaily fresh catchââ¬â¢ to let people know that Red Lobster has ââ¬Ëstepped upââ¬â¢ their game and only offering the highest-quality fresh crab from the best farmers. Perhaps they should do an acquisition with a wine company in order to offer experientals more wines to choose from, since they like to enjoy new food and menu items. They are motivated by culinary expertise and wine and food goes hand in hand with each other. Regarding the price, they could increase the price a little bit, since experientials are not overly ââ¬Ëprice sensitiveââ¬â¢. They are well educated with a high income, though they als o like to eat out often. So a mid-range price would be the most appropriate. By focusing on experientials, Red Lobster could significantly increase profitability and get more loyal customer that return for more. The positioning should stay ââ¬Ëapproachable, fresh seafoodââ¬â¢, since they have so many locations everywhere. The menu should be more frequently updated. Prices could be higher for ââ¬Ëspecialsââ¬â¢, and they should communicate keywords like ââ¬Ëquality, freshness, seafood loversââ¬â¢, have cooking demonstrations. Invest in TV promotional ads to achieve mass awareness, hirepassionate people, focus on continuous improvement.
Sunday, November 10, 2019
Custom Coffee Essay
I believe Custom Coffee & Chocolate mission is to establish a small cafà © where they and their customers could indulge their love of good coffee and fine chocolates. Bonnie and Stacy, recent college roommates, wanted a location that got a lot of foot traffic from shoppers and businesses. Their desire was to target a place near the university because they knew and understood those customers well. The purpose of the cafeââ¬â¢ is to serve unique coffee blends and specialty chocolates, and the business plan included purchasing only fair trade coffee and chocolates made by a few local suppliers. SWOT ANALYSIS: Strengths ââ¬â Having a good location where public transportation is not a issue. The owners will be selling products that are considered to be good quality, near top of the line. Customers have the options of eating in or taking out their purchases. Weakness ââ¬â The shop is pretty small, and can only hold a certain amount of customers, and they will need more funding to expand. Opportunity ââ¬â The opportunities are unlimited, expanding the menu to include baked chocolates, desserts, tea and other beverages. If the businesses continue to grow, Bonnie & Stacy may be able to start a small franchise. Threats ââ¬â I donââ¬â¢t detect any threats, unless a similar business moves in the same location. Bonnie & Stacy are doing all the right things to make their cafeââ¬â¢ affordable, and customer friendly. It is a nice place for friends and family to meet and chat while having a cup of coffee or reading the newspaper. Comfort is always important to me, so I like the idea of them having comfortable seating. Putting up a website and blog page might be helpful to customers and potential customers, for information and feedback. I donââ¬â¢t believe that delivery would be a good thing right now, maybe in another six months. Great job Bonnie & Stacy, you knew what you wanted and went for it. I wish you much success.
Thursday, November 7, 2019
Tuesday, November 5, 2019
Hush and Just Do It
Hush and Just Do It You canââ¬â¢t build a reputation on what you are going to do. ~Henry Ford Recently, I had a young family member tell me that his grades were down because he hadnt adapted this special way of studying, and that next semester, hed have better grades because of this new-found method of learning. In a nice but firm way, I told him that I didnt want to hear what he was going to do. I only wanted to see what hed done once he accomplished it.à Social media abounds with promises and plans on how someone is going to create, be better, make great strides. In my experience, we lose the energy surrounding those goals Derek Sivers, in a 2010 TED Talk, suggests we keep our goals to ourselves. https://www.ted.com/talks/derek_sivers_keep_your_goals_to_yourself Tests done since 1933 show that people who talk about their intentions are less likely to make them happen. Announcing your plans to others satisfies your self-identity just enough that youââ¬â¢re less motivated to do the hard work needed. Theres somewhat of a myth, a common suggestion, that if you tell people what you are going to doà that it makes you more accountable. Ive never seen that proven. Sure, we have our writers groups and critique groups, but do they make you follow through? Not really. You are the only person who can make yourself follow through. And its nobody elses fault that you dont. A journalist with Forbes, Jamie Farrell, curiously wondered what would happen if she quit talking about herself and what she planned to do. For one day, I decided to stop talking and start doing. à And hereââ¬â¢s what I found: First, I found that I was lonely. à I was so accustomed to my ego being stroked And Im not giving you permission to blame social media, either. What Id love for you to do is talk less about the doingà and just do more. On this, our last newsletter in 2017, in a year I did so much less than I have in over a decade, I am making 2018 about DOING. Not talking about doing, but following through. And I look forward to hearing from you when you have all those new announcements to make about what you DID. Happy New Year!
Sunday, November 3, 2019
The Managerial Accounting Process in General Electric Inc Term Paper
The Managerial Accounting Process in General Electric Inc - Term Paper Example Planning of operations primarily involves the budgeting process. It is associated with the cost of producing a unit of product. Thereafter, the actual performance of the firm is compared along with the budgeted amounts and controlling occurs in those sectors where the difference seems to be significant (CSN, 2011). Simultaneously, along with the development of managerial accounting principles, the traditional accounting system also witnessed a rapid development. However, there are good numbers of firms which are still following the traditional accounting system. But with the increasing global competition and evolution of technologies, production oriented operations are becoming more and more complex. Firms need to do an effective evaluation of the cost that they incur for producing goods so that proper pricing of those goods can be done, which will generate sufficient revenues for the company. Precise cost information is very crucial for every aspect of the business, be it pricing po licies, product designs or performance reviews. These requirements saw the inception of activity based accounting over two decades ago and now is widely used in the US, Europe and Pacific. Similar to managerial accounting, activity-based costing not only includes the evaluation of a company from a financial perspective but also from the wholesome perspective as it includes both financial and non-financial data in its reporting (Gupta & Galloway, 2003). The following section will involve a thorough analysis of the managerial accounting process followed in General electric Inc thereby explaining the significance of Activity-based costing towards the financial performance of the company. Moreover, comments will be made as to whether the use of activity-based costing system will add to the benefits of the company or not. Thereafter, emphasis will be laid on the use of standard costing by General Electric (GE). Standard costing is basically used by companies for comparing standard cost s et by the company with the actual cost that is incurred. Hence it draws attention to the performance of the company with respect to the goal that is set by the company. The fifth part of the project enlightens the benefits of the relevant cost for the future projects of the company. It helps the management of the company to take any crucial decision regarding the acceptance of the project or take make or buy decision. Ã
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