Project Management of Marks&Spencer Case Study Example | Topics and Well Written Essays - 2000 words

Project Management of Marks&Spencer - Case Study Example Project Management is the art of directing and coordinating human and material resources throughout the life of a project by using modern management techniques to achieve predetermined objectives of scope, cost, time and quality and participation satisfaction. In order to meet the organizational objective of providing increased satisfaction to the customers by offering products of superior quality and an efficient service in more attractive surroundings that are comfortable to the customers a continuous stores development programme on the part of Marks & Spencer is the most important factor to decide on the expansion and modernization of their stores locations. Apart from the customer satisfaction from the commercial angle also when there is an opportunity for increased profitability resulting from such relocation the company would as well take it up to get the advantage. In the instant case the new location Kendal being a busy market town as well as a popular tourist area in Cumbria offered excellent prospects of increased sales activity. Existing sales performances, proposed selling space available, local customer profile, size of the catchment of the population and local competition are some of the other deciding factors that will infl uence the decision about the project. The major obstacle was the climatic factor as the n... The initial preparation of the site by the contractor may also pose an issue though not a major one. It was necessary to get all the statutory clearances by giving notices abiding by the requirements of public notice periods so that if there are any objections from the public. Another issue in the way of the progress of the project was the important building regulations approval required was for the changes in the elevation involving design changes and relocation of entrances. One of the major obstacles faced was in the issue of the opening dates so that the sales during the festive season were not missed. However the project team did not want to rush up and end in doing wrong things. Discussion and Evaluation: As outlined earlier the organizational objective of Marks & Spencer in improving customer satisfaction and thereby achieving enhanced profitability was aimed to be achieved through this relocation project. The major deciding factor in favour of the project is the location of the new site which is a business town as well as a tourist spot which offers a twin advantage for improving the sales of the company. Moreover the geographical location also went in favour of the decision to relocate. As explained by the Stores Planner the customer satisfaction can be improved not only by offering quality products to the customers but also by providing an attractive and comfortable stores environment. When both these factors are combined in any retail store relocation, the project is bound to result a remarkable success. Moreover efficient stores design also result in an effective cost minimisation. A lot of inputs in the form of studying the existing