Wednesday, May 6, 2020
Ethics and Sustainability in Construction Samples â⬠MyAssignmenthelp.c
Question: Discuss about the Ethics and Sustainability in Construction. Answer: Introduction: A business corporation is associated with different sectors of the human society at the same time, and the decision and actions associated with the particular organization can have the potential to harm the interest of the various stakeholders associated with the business operation. However, critical judgement and decision making is an inevitable part of the business process. Business ethics is considered to be that allows moral judgment of the individual that allows him to distinguish between the right and the wrong (Akrivou and Bradbury-Huang 2015). In case of a business corporation the organizational decisions are generally made with the singular motive of profit in mind which tends to overlook the aftermath on the welfare of all the stakeholders associated and the society at large. However, ethical and sustainable decisions taken on the behalf of the organization can benefit the organization in developing an influential corporate social responsibility that will facilitate long te rm and stable success for the organization (Murray and Dainty 2013). As many business process enthusiasts have opined, an imaginative and innovative corporate social responsibility is considered to be in the best interest of all the stakeholders associated with the organization. However it can seriously interfere with the shortest and fastest path to success for the organization as well. It has to be understood that maintaining a strong ethical and sustainable business practice will require for the organization to take actions that will not always be optimally beneficial. Hence it is matter of choice for the company to indulge in sustainable practice and take the responsibility towards the betterment of the society prior to the quickest route for success for the organization (Todorovi? 2012). This assignment will focus on a corporate organization that has taken the ethical and sustainable route to success by choice and setting up a glorious example for its peers and competitors. Overview of the Organization: Headquartered in Sydney, and founded in the year of 1958, by Dick Dusseldorp, Lendlease has emerged to be one of the most recognized property and infrastructure solution providing companies in Australia (Harley 2015). Although initially the company had a humble beginning initially, it has attained much recognition and enjoys a huge share of profitability as it currently operates in more than 40 countries. A considerable share of the profit of the company is being derived from its market in New York, Singapore and London. With more than 58 years of experience, the company has been managing a variety of building projects both within and outside Australia. The company also actively engages in multiple other projects, such as apartment development business and investmentmanagement of unlisted property funds. However, although the company is a primarily profit-driven, it considers sustainability to be central to its business strategy. In fact, it is worth mentioning in this context, that beside being a major revenue earning company, Lendlease has also emerged to be the first property company of Australia that has been included in the Daw Jones Sustainability Index in the year of 2011, for its active engagement in sustainability initiatives. Despite the financial constraint, or any other setback, encountered by the company in the process, the organization has always remained true to its commitment of providing landmark homes, that do have a very limited environmental footprint. This is primarily the reason why the company has been declared to be the Most Sustainable Company of the Decade in the year of 2010 (Blesing and Pelekani 2015). Overview of the Case Study: The following report is based on the case study that highlights the variety of sustainability initiatives as undertaken by the property solution company, Lendlease. Known more as a global construction company, Lendlease is nevertheless a company that is also a pioneer in sustainability. The case study clearly shows how much of the popularity of the company rests on its active engagement in a variety of human and environmental sustainability initiatives. It is interesting to note the fact that since the year of 2003, Lendlease has been successful in achieving 10.5 million sq m certifications in as many as nine countries across the globe (Apostolou 2015). It is equally a well-known fact that the company has achieved as many as 69 awards for its active involvement in a variety of sustainability initiatives. The company has been primarly employing the use of different renewable sources of electricity and further in order to ensure energy efficient methods, Lendlease has also set up the C arbon Reduction Commitment (CRC) that helps it to monitor and calculate its emission rate. In this connection, it is also interesting to note that the company also provides environmental awareness training to its staffs so as to help them conduct business in a more responsible way. The ESG factors (Environmental, Social and Governance) factors play a highly important role here, and the company has always been employing the use of green star rating tools and labels in order to benchmark as well as disclose the ESG performance of each of its assets and portfolios. While talking of sustainability, people usually refer to environmental initiatives undertaken by a company. However, it should be noted that Lendlease also maintains sustainability while hiring employees (Xia et al. 2015). Consequently, it does ensure workplace diversity by hiring employees belonging to different age, sex, class, ethnicity or abilities. In fact, the company has also set up its People and Culture Committee th at looks after the well-being and satisfaction of the employees coming from various ethnic backgrounds. Background of the Study: In order to ensure the unprecedented success as well as incredible business growth in future, any business organization tries to expand the areas of its operation and adopt multiple profit-oriented approaches. However, it is a less acknowledged fact that in order to ensure long-term sustainability in future, a company must decide to conduct its business in a responsible and sustainable way. An organization that contaminates and pollutes the environment, or does not attach sufficient importance to the needs and concerns of its stakeholders, will fail to sustain itself in future. Herein lays the importance of ethics and sustainability in business. An organization that is not merely driven by its desire to achieve profit, but rather conducts business in an ethical way, never loses out on its consumers, enjoys higher customer satisfaction rates as well as higher employee retention rates as well. Research has shown that companies that conduct business in a sustainable way, and ensures the well-being of the environment and welfare of the community it conducts business in, enjoys greater consumer recognition. It helps in developing the brand recognition and public image of the company, that in turn accounts for higher rate of profitability. Similarly, as an organization remains involved in multiple environmental campaigns and social welfare programs, its employees also feel motivated to work for the company (Pedersen 2015). Lastly, it is needles to state that the sustainability initiatives of the company help it achieve consumer loyalty as well. Keeping all these important factors in consideration, companies like Lendlease engage in Corporate Social Responsibility acts primarily because it wishes to achieve greater brand recognition, and wants its consumers to rely on it for further service in future. Thus, its sustainability strategy forms an integral part of its competitive strategy. Comparison and competition: Lendlease Corporation, based in Sydney Australia, has established a name for itself in the real estate market with its one of a kind technology and innovations keeping environmental sustainability at the heart of their business code of conduct. They started their journey back in 1973, with the vision to turn this society into an ethical and sustainable society for the future generation to live in and have the opportunity to enjoy the resources that we so mindlessly are destroying. The company has divulged time and effort in creating a smart and inclusive technology that can provide the residents with the state of the art facilities along with keeping the entire operation environment friendly and extremely sustainable (Lendlease.com. 2017). Along with that, in collaboration with Fujitsu group, they have now incorporated an automated telecommunication network based on a cloud backbone that will allow the entire residential buildings to have a easy to understand and upgradable home display system utilizing real time, historical and trend based energy system that will deliver residential resource usage data to all the residents and the developer at the same time (Beckmann, Hielscher and Pies 2014). This cloud based technology will allow the developers and the residents to keep a diligent track of the use or rather abuse of natural resources like water and electricity, to ensure that usage does not lead to exploitation. Along with that company has been upgrading and improvising their construction processes to utilize minimum material resources to ensure minimal exploitation hazards. They have an ongoing materiality assessment analysis done every other year to ensure that there are no overexploitations as an aftermath of the ir construction business. The company and its stakeholders pride upon the usage of green energy and renewable resources and with their superbly innovative and yet sustainable designs have attained them the honour of green star rated buildings. They have initiated the trend and now the entire globe is following their footsteps, or in the least attempting to do so, and with such a paradigm shift in the world of real estate, there will definitely be criticism and cut throat competition (Schaltegger, Ldeke-Freund and Hansen 2012). It has to be understood that with change, there is always a steady flow of resistance. However the Australia based construction giant has successfully dodged the blows of resistance to its path easily (Lendlease.com. 2017). However the challenge of market or customer resistance is not as influential as the challenge of competition. Although this particular company, has attempted to stay afloat in the dynamic economy by the means of ethical practice and sustainable innovations. One of the biggest competitors of LendLease Corporation is none other than the CBRE group of enterprise that has had the opportunity to earn a global recognition in tho world of real estate business. They are also the corporate organization that have had the upper hand in the real estate business with developing 6 star green buildings, that have the state of the art technology along with having the most environment friendly and sustainable design (Werbach 2013). The most vital environmental concern for the real estate business or construction in general, is the carbon emission impact on the atmosphere as an aftermath. CBRE group very alike to our chosen enterprise LendLease have incorporated technology and materials to reduce the level of carbon emission to a negligible amount as compared to the rest of the market (Ferrell and Fraedrich 2015). They have collaborated with eminent names in the sustainability and green construction in the form of real green research challenge that is undoubtedly a revolutionary step in encouraging the small scale real estate companies to take up the sustainable route. Now alike the LendLease company they have also incorporated carbon calculator, a one of a kind device that very easily calculate the carbon footprint and allows the builders to keep the carbon footprint level to th4 minimum. However, their buildings lack the revolutionary Fujitso cloud technology to measure and limit the usage of different resourc es in the residents (Lendlease.com. 2017). However, CBRE definitely indulges time and effort to ensure that the employees are aware and responsible of their contribution to the environment, by the means of green week. In this particular week the employees are motivated and encouraged to indulge environment friendly behaviour, giving back to the environment a sliver of what is taken on a daily basis. Both the companies however have a magnanimous workforce belonging to different cultural backgrounds, ensuring environmental sustainability but also socio-cultural sustainability as well (CBRE. 2017). Another substantial competition to the LendLease in the aspects of ethics and sustainability is the Abacus Property Group based in Australia. This organization however is attempting catch up- in the league of sustainable construction by the means of efficient property and resource management. They have incorporated technologies to optimise the domestic usage of water and other resources as much as possible, which is surely commendable but not as innovative as the Fujitso cloud technology utilized in the LendLease apartment complexes. Their approach towards sustainability is identifying and implementing cost effective and cost efficient ways of utilizing both renewable and non renewable resources to ensure optimal environmental sustainability however they still lack innovative measures to decline their carbon footprint alike LendLease or CBRE are doing so effortlessly (Abacus Property Group. 2017). Therefore, the comparison between LendLease and its significant competitors in the market clearly indicates at the somewhat global trend towards the ethical and environmentally sustainable practice in construction business. Therefore the most of the real estate giants are investing effort and monetary resources to attain recognition as a sustainable organization in the real estate market to catch the eye of the upstream and aware customer base. However, the question remains how connected the measures of the construction companies like LendLease are with the ethical code of conduct in real estate business (Lendlease.com. 2017). Code of conduct of relevant industry (Engineering) The engineering code of ethics worldwide focuses to continuously put public interest above all others. The aim of conducting ethical activities is to abide by the market philosophies and pursue self interest on the ethical and sustainability approach towards the industry they work for. As stated by Ciegis et al. (2015), it is the philosophy of engineering that sustainability shall be at the heart of the development and emphasis need to be made on the economic valuation in order to achieve environmental protection. As argued by Lozano and Lozano (2014), sustainability approach is an ethical principle behind the sustainable development that aims at meeting the demand of the environment. The engineering Australia recognizes certain code of conduct that determines the ethical values towards enduring the standard and requirement of the engineering practice. Meeting the community standard and aspiration of the engineering practice changes from time to time depending on the demand of the co mmunity, but it is important to carry out the activities in the most ethical and sustainable manner. The members of the engineering community are both the employees and the employers. These members should be responsible enough to ensure that whatever activity is undertaken by them should have the basic ethical approach. Any person not abiding by these situations should consider the loss that they might ensue in the process of professionalism. This is the reason that a professional code of conduct has been designed in order to keep all the professionals aware of the things that they have to follow in their business activities. The professional code of conduct of engineering industry or the professional engineers can be stated below: Demonstrating integrity: The engineering industries and the engineers should have the conscience to think what is right and what is wrong and that they should act impartially considering professional manner. The engineers need to be honest and trustworthy and they must carry the dignity to respect others. One of the important ethical approaches that the engineers need to undertake is to give fair chances to the practicing engineers (Harris et al. 2013). It is expected that the professionals need to be ensured that employees should be treated with full dignity without any kind of discrimination and harassment. The practitioners are needed to practice business activities considering the legal and contractual business obligations (Theiet.org 2015). If required, they can involve in honest and fair criticism but should never be responsible for any kind of discriminative activities. It has been found in the sustainability report of Lend Lease that they practice ethical leadership in their organizations and support the rights of the employees. As argued by Burgess et al. (2013), that if the organization fails to do so, it shall become really challenging for them to meet the market and environmental demand. Practicing competencies: The professionals need to focus on continuous learning experience as well that would gain them the actual knowledge and expertise on the ongoing development that they shall be able to act accordingly depending on the situation (Engineersaustralia.org.au 2015). If needed, it is also advisable to take help from other peers because there should be continuous support for the ongoing development. An important point of consideration is that the professionals should act on the basis of adequate knowledge and follow the legal standards that are commonly accepted (Appleyard et al. 2014). In terms of competencies, it has to be mentioned that Land Lease is one of the dominant engineering organizations operating in Australia but there are other organizations as well. Lend Lease has never failed in terms of competency level. The Company has always undertaken fair practice in terms of doing their business. Exercise better leadership style: A leader is the one who is responsible for upholding the reputation and the trustworthiness of the practice of engineering. The leader shall be responsible for any kind of public debate and deliberation to support and encourage diversity. In the globalized world, the impact of diversity and cross culture cannot be denied. The leader should have the capability of dealing with such diverse culture of people (Engineersaustralia.org.au 2015). A leader is also the one who is responsible for communication as well. Therefore, any kind of issues engineering related issues like engineering service, costs or outcome of the risks need to be handled in the right way by the leaders for better approach towards the engineering activities. The leaders of Lend Lease practice the best leadership style. They give right opportunities to the employees to present their views. Everyones decision is respected and there are no cases of gender discrimination or inequality has been evident to be practiced in the organization. Promote sustainability: The engineers or engineering practitioners should be equally responsible for carrying out the sustainability approach towards the work that they do. It is important to be responsibly engaged with the sustainable community and other stakeholders to promote better sustainability and ethical behavior (Engineersaustralia.org.au 2015). For this, the stakeholders need to be engaged in continuous sustainable approach. Engineering practice should also focus on promoting health and safety and the well being of the people who are involved in the overall engineering activities. There should be a balance in the present and the future sustainable approach in order to create a better future and environment for the people (Lozano and Lozano 2014). Lend Lease is very focused towards the sustainability approach in terms of building houses. The materials that are used for the manufacturing process are also undertaken considering the sustainability approach under consideration. Thus, it can be said that the code of conduct is rightly followed by the organization. The members are very professionals and the Company uses the right codes of conduct to carry on their business activities (Engineersaustralia.org.au 2015). To ensure that a competitive and professional standard is maintained, it is always likely that the organization is at the right track in terms of achieving its sustainability or ethical consideration as a part of their business activities. Findings: The importance of ethics and sustainable practice is paramount in every sector of the professional realm. The ethical approach to a profession eliminates the chances of bias and injustice and facilitates unbiased and justified practice and process at large. It has to be understood that a business runs on the balance of cooperation and blended effort from the end of all the internal and external stakeholders associated with that particular business process (Lendlease.com. 2017). Any bias or lapse of judgment can destroy the delicate balance which will eventually tarnish the reputation of the organization and interfere with the growth and success of the same. Now along with corporate ethics that enforces neutrality and fairness in the professional context, compliance with the environmental and socio-economic sustainability is a vital element of any corporate entity. It has to be understood that without making conscious effort towards restoring the deteriorating environmental balance we are only propagating towards the impending doom, and complying with a sustainable practice along with an ethical one will benefit not only the present but also the future (Ferrell and Fraedrich 2015). Through out the content of this assignment, the role of ethical and sustainable practice in the real estate business has been discussed in detail. On a more elaborative note, the construction business has a magnanimous responsibility towards both the society and the environment. The amount of carbon emission in the construction business is the major cause of atmospheric pollution and the massive amount of resources used in construction business is a major threat to environmental sustainability. The case study chosen for this assignment focuses on a real estate organization that has the vision of creating a hi-tech yet sustainable human society and the mission of restoring the environmental balance and giving back to nature a fraction of what we take every minute of the day (MacVaugh and Norton 2012). This organization has taken the pledge of reviving the environment and its former glory and is doing its part by incorporating technology that can reduce the carbon footprint half of its counterparts in the market without compromising on the luxury that they promise to the customers. In order to achieve this somewhat difficult goal they have joined hands with global representatives of groundbreaking technology like Fujitso group incorporating their cloud based automation system to track and manage the level of domestic usage of the resources even after the construction is complete (Lendlease.com. 2017). The code of conduct of engineering and construction business speaks of sustainable socially justifiable practice, which in very simplified terms emphasizes on leaving behind what we are enjoying for the future generations to come. With incorporating the cloud technology they are introducing an amazing opportunity to leave behind resources for the future generation to enjoy. With this revolutionary effort coupled with carbon calculator device they are introducing a practice that is sustainable in not just during the construction procedure but also thoughtful for the future of the buildings they make and the impact they are going to have on the environment for years to come (Lendlease.com. 2017). When discussing code of conduct, the importance of fairness and justice among the employees cannot be overlooked. Without a bias and discrimination free workplace environment how can a global organization work towards the greater good for the society and the environment? As mentioned above LendLease has achieved this pursuit as well by incorporating workforce from diverse cultural backgrounds and exercising fairness and impartial justice in the workplace. However, it must be mentioned that the global competitor of this organization has achieved to engage their employees to periodic activities that will encourage and stimulated their environmental and socio-economic responsibility (Crane and Matten 2016). Hence the organization under consideration in our study has not been able to engage in a activity so ethically appreciable which undoubtedly is a future goal that they need to set. The corporation in the zeal for achieving the goals of a society that is basked in the luxury of techno logy but still is humble towards the environment has foregone the aspect of cost effectiveness, which has been deftly achieved by the other competitor of LendLease, the Abacus group. Hence there still are challenges in the path for the organization to overcome with a set of strategically curated recommendations (Carroll and Buchholtz 2014). Recommendations: Lendlease has always been an organization that has been known for its commitment to the well-being of the environment, society and economy. Although the company has introduced many initiatives, it should set up important initiatives such as water conservation projects, which are highly relevant in todays world. In fact, according to a research, by the year of 2025, 1.8 billion people will be living in countries or regions with absolute water scarcity, and two-thirds of the world's population could be living under water stressed conditions (Crane and Matten 2016). Hence, it is recommended that the company can direct its effort in installing different water recycling and water reusing projects, that can also create water saving awareness amongst the people. Again, another important recommendation that can be suggested here is that being an Australian company, Lendlease can build shelter homes for aged and Aboriginal people of Australia. It is a well-known fact that a huge proportion of people staying in Australia belong to the elderly section ho are unable to support themselves financially. In collaboration with some of the reputed NGOs of Australia, Lendlease can easily support the well-being of these less privileged people by building aged care homes for them. While it would not have to fund the entire project on its own, it can easily achieve the brand recognition for having served the deprived class of people. Conclusion: On a concluding note it can be said that the human society has started to take the responsibility towards the society and the environment seriously. The increasing number of construction companies opting for the sustainable route to construction and real estate business bears the conspicuous proof of it. The impact of sustainable construction practices are being appreciated by the government and the rest of the society as well. On a more elaborative note more and more sustainable policies are being introduced in the nations to ensure tat we are not taking undue advantage of the nature and its resources and are making conscious efforts to restore the natural balance. It can be concluded from this assignment that LendLease along with its prime competitors belong to the list of real estate giants that are complying with the government policies of ethics and sustainability. At the ending note the efforts by the companies like LendLease must be appreciated, they are introducing the society to the alternatives o luxury living without destroying the nature in the process. They are the pioneers that are setting the trend for utilizing the technology to serve both purposes of providing luxury for the society and safeguarding the delicate balance of nature. a pursuit so ethically glorified needs recognition from all aspects. Although the obscene expense associated with these constructions should not be neglected as well. the company chosen for the study has undoubtedly achieved the goal of constructing buildings that are sustainable and yet one of a kind in technology and mindful of the future implications but they are made in a cost effective manner nor are pocket friendly. The entire society has a right to experience the brilliance that these companies are constructing and they need to take efforts to make their otherworldly innovations cost effective as we ll. References: Abacus Property Group. (2017).Abacus Property Group. [online] Available at: https://www.abacusproperty.com.au [Accessed 28 May 2017]. Akrivou, K. and Bradbury-Huang, H., 2015. Educating integrated catalysts: Transforming business schools toward ethics and sustainability.Academy ofManagement Learning Education,14(2), pp.222-240. Akrivou, K. and Bradbury-Huang, H., 2015. 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